It's Motzei Shabbat, Saturday night in a house in Finchley, North London and a group of 14-year-old girls are primping. Between straightening hair and applying makeup, choosing outfits and deciding on jewellery, these girls are texting, using msn and calling their friends to arrange what to do that night. Hurriedly they argue; “Go to the cinema?” “Stay in?” “Go to Hampstead?” “Go to Solly's?” The scene is similar in many Jewish homes in North London.